Program to determine whether the number is a bit wise palindrone or not

MY_DATA SEGMENT
    X DW MY_NUMBER
    MSG1 DB 'NUMBER IS A PALINDRONE'
    MSG2 DB 'NUMBER IS NOT A PALINDRONE'
MY_DATA ENDS
CODE SEGMENT

    ASSUME CS:CODE, DS:MY_DATA

    START:
    MOV AX, MY_DATA
    MOV DS, AX
    ; THE AOVE 2 STTEMNETS INITILISE THE DATA SEGMENT

    MOV CL, 10H ; AS DOUBLE WORD IS 16 BITS
   
    UP:
    ROR AX, 1
    ; ROTATE RIGHT ONE TIME
    RCL DX, 1
    ; ROTATE LEFT WITH CARRY ONE TIME
   
    LOOP UP
    ; TILL COUNTER GOES TO 0
   
    CMP AX, DX
    JNZ NOPALIN
    ; NO ZERO MEANS NOT A PALINDRONE SO DECLARE THAT
   
    LEA DX, MSG1
    ; DECLARE AS PALINDRONE IF ZERO
   
    ; IF USING TASM WRITE THESE TWO LINES
    MOV AH, 09H
    INT 21H
   
    JMP EXIT
   
    NOPALIN:
    LEA DX, MSG2
    ; DECLARE NOT A PALINDRONE
    ; IF USING TASM WRITE BELOW TWO LINES
    MOV AH, 09H
    INT 21H

    EXIT:
    ; IF USING TASM WRITE THESE TWO LINES TO END
    MOV AH, 4CH
    INT 21H

CODE ENDS
END